Privacy Policy

This privacy policy explains how Ninoty ("we", "us", "our") collects, uses and protects your personal information when you use our website or contact us. We are committed to protecting your privacy and handling your personal data in accordance with UK GDPR and the Data Protection Act 2018.

1. Who We Are

Ninoty is a baby equipment hire service based in London, UK. You can contact us by email at hello@ninoty.co.uk.

2. What Personal Data We Collect

When you submit a quote request through our contact form, we collect the following information:

• Name — to address you and manage your booking
• Email address — to send your quote confirmation and booking communications
• Phone number — optionally provided, used to contact you about your booking if needed
• Hire dates — to check availability and schedule delivery and collection
• Location in London — to arrange delivery and calculate any delivery fee
• Items requested and notes — to prepare and fulfil your hire

We do not collect payment card details through our website. Payment is arranged separately and securely.

3. How We Collect Your Data

We collect your personal data when you:

• Submit a quote request form on our website
• Email us directly at hello@ninoty.co.uk
• Contact us via WhatsApp or social media

Our website also uses cookies and analytics tools (see Section 8).

4. Why We Use Your Data (Legal Basis)

We use your personal data for the following purposes:

• To respond to your quote request and manage your booking — this is necessary for the performance of a contract or to take steps at your request prior to entering a contract (Article 6(1)(b) UK GDPR)
• To communicate with you about your hire — including delivery times, payment, and collection — on the same contractual basis
• To process and retain booking records — for legitimate business interests such as financial record-keeping (Article 6(1)(f) UK GDPR)
• To improve our services — through aggregated, non-identifiable analytics data, on the basis of legitimate interest

We will never use your personal data for automated decision-making or profiling.

5. How We Share Your Data

We do not sell, rent or share your personal data with third parties for marketing purposes. We may share your data with:

• Netlify — our website hosting and form processing provider. Form submissions are processed and stored by Netlify in accordance with their privacy policy.
• Google Analytics — we use Google Analytics to understand how visitors use our website. This data is anonymised and aggregated. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Payment processors — if you make a payment, this is handled by a third-party provider and subject to their privacy policy.

We only share data to the extent necessary to operate our service. All third-party providers we use are required to protect your data appropriately.

6. How Long We Keep Your Data

We retain your personal information for as long as is necessary for the purposes described above:

• Booking and communication data is retained for up to 2 years from the date of your hire, for accounting and dispute resolution purposes
• If you contact us but do not proceed with a booking, your information will be deleted within 6 months

You may request deletion of your data at any time (see Section 9).

7. How We Protect Your Data

We take reasonable technical and organisational measures to protect your personal data. Our website is served over HTTPS. Access to your booking information is limited to those who need it to operate the service. We do not store payment card information.

8. Cookies and Analytics

Our website uses cookies. These include:

• Essential cookies — required for the website to function correctly
• Analytics cookies — set by Google Analytics to help us understand how visitors use our site (e.g. pages visited, time on site). This data is anonymised and does not identify you personally.

You can manage or disable cookies through your browser settings. Disabling analytics cookies will not affect the functionality of this website.

9. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate data
• Right to erasure — to request deletion of your data where there is no lawful reason to retain it
• Right to restrict processing — to ask us to limit how we use your data in certain circumstances
• Right to object — to processing based on legitimate interests
• Right to data portability — to receive your data in a structured, machine-readable format

To exercise any of these rights, please email us at hello@ninoty.co.uk. We will respond within one month.

10. Right to Complain

If you are unhappy with how we have handled your personal data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

11. Third-Party Links

Our website may contain links to third-party websites (including social media platforms). This privacy policy does not apply to those sites. We encourage you to read the privacy policy of any external site you visit.

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We recommend checking this page periodically.

13. Contact

If you have any questions about this privacy policy or how we handle your personal data, please contact us at hello@ninoty.co.uk.